Information for the merchant

There are some tiny changes this year for the merchants too. As there is a pop-up park on the town hall square this summer too, the fair’s location will this year be on Kullasepa, Kuninga and Harju streets. The main stage, individual stalls, and some workshops will still be in the town hall square.
Applications for participation in the fair start in May! Newcomers are asked to send a brief introduction of their company, product descriptions, homepage and some photos to
The decision on participation is made by a committee. The answer will be communicated by e-mail.

Merchant’s Oath

I stand on my free legs, I am not in prison or bound and I swear to the honourable Rae, the city of Tallinn and its born and unborn population, foreign and domestic, myself and relatives, born and unborn, that I want to sell my goods honestly. I will do my best to help the market succeed. I don’t use false measurements and weights, I don’t sell stolen goods, I don’t use false money…



Each fair/market of the Estonian Folk Art and Handicraft Association has its own specific content and orientation, but it requires the active participation of merchants and the acquisition of suitable inventory and clothing. In order for the general picture of the fair to be complete and beautiful for visitors to look at, we should pay special attention to the following together.

The clothing of the people behind the counter must be chosen according to the theme. Medieval clothing must be worn on Medieval Days. Since most of the fairs are held outside, you also have to think about outerwear and headgear.

Costume rental:
Jana Volke
Phone: + 372 5364 8854

Furniture, cargo boxes and bags for the goods

The furniture must essentially match the theme of the fair. In the case of your furniture, its dimensions must be coordinated with the organising committee. The boxes and bags with which the goods are delivered must fit the context of the event. Baskets, wooden boxes, linen-covered bags etc are welcome.

Sales area

There are many sellers, the space is scarce, so you have to take into account the cramped conditions. Aisles are for visitors.

Going to the fair used to be a big event in the life of the whole family. The family always rode a horse to the fair. It was a common practice to bring something good back for those staying at home, especially the children – fair bread and sweets. Let’s make today’s fairs and markets into big events!

“A merchant’s word of honour was stronger than a written document in the Middle Ages. The honour of the merchant became the pride of status.”

“The Guilds always supported the champions. Only in two cases did the guilds not support the master, and this is exactly what is written in every statute: if the master is lazy or if he is a drunkard.”